Fiction/documentary hybrid DRIB centres on the real life story of how Borgli’s friend Amir, a stand-up comedian and performance artist, almost ended up as the international face of a well-known energy drink.


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  • ★★★★ review by michail on Letterboxd

    Amazing hybrid-doco that's as funny as it is intriguing. Satirises the advertising industry in a way that makes you question the authenticity and motives of the filmmaker. Near perfect. I wanna watch it again.

  • ★★★½ review by The Host of MMM on Letterboxd

    SXSW 2017 - Movie #11

    First documentary I've seen at this year's fest and yeah, it's as strange as the title would imply.

    But it's also very unique and playful in its movie-within-a-movie presentation.

  • ★★★½ review by Stockton2Vlone on Letterboxd

    gets a little bogged down by the meta, but it’s funny and a nice take on the internet and art and commercials and all that good stuff

    reminded me a lot of the Wyclef Jean video. so much so that i just assumed the same guy directed both

  • ★★★★ review by Alexei Toliopoulos on Letterboxd

    I don't know what to believe!?!? An utterly captivating meta-documentary takedown of capitalistic marketing. Fascinating in form, premise, and execution.

  • ★★★½ review by Jason Bailey on Letterboxd

    SXSW’s goofiest title is one of its smartest movies – and proved a fine place to see it, considering how seemingly every event, building, bus, and garment is adorned with one form of branding or another. Director Kristoffer Borgli dramatizes how his viral video-making, Kaufman-style performance artist pal Amir Asgharnejad was courted and then dumped for an energy drink company’s “edgy” ad campaign, and in doing so, he blurs the line between fiction and truth (even pulling out the frame of reenactment at a couple of key points) in ways that are really sort of thrilling, while trafficking in absurdist comedy and inventive explorations of form. Quietly piercing, riotously funny, and not easily dismissed.

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