Fiction/documentary hybrid DRIB centres on the real life story of how Borgli’s friend Amir, a stand-up comedian and performance artist, almost ended up as the international face of a well-known energy drink.


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  • ★★★½ review by Heath Cowart on Letterboxd

    SXSW 2017 - Movie #11

    First documentary I've seen at this year's fest and yeah, it's as strange as the title would imply.

    But it's also very unique and playful in its movie-within-a-movie presentation.

  • ★★★★½ review by Elisabeth on Letterboxd

    Dette var veldig gøy og morsomt. Og jeg tror man har det en mye bedre (og tør jeg si riktigere?) filmopplevelse om man slapper litt av og ikke er såå opptatt av hva som er virkelig og ikke.

    I den annleding:

    Om kriveligheten

    av JE Vold

    - kriveligheten

    sier du, kriveligheten

    er mye kriveligere

    enn virkeligheten, syns

    du ikke? Jo, det er vel

    så, svarer jeg, men


    er nå virkeligere

    da. Du sier: Hva

    hjelper det

    mot kriveligheten, så

    krivelig som den er!

  • ★★★½ review by marthethu on Letterboxd

    jæla bra reklamefilm

  • ★★★★ review by emmavestrheim on Letterboxd

    Reality is blurred in this mockumentary-style film on the world of viral videos and advertising. Kristoffer Borgli is one of my favourite Norwegian directors and creates a beautifully made and interesting documentary.

    Full review coming in Cinema Scandinavia May 2017

  • ★★★½ review by Jason Bailey on Letterboxd

    SXSW’s goofiest title is one of its smartest movies – and proved a fine place to see it, considering how seemingly every event, building, bus, and garment is adorned with one form of branding or another. Director Kristoffer Borgli dramatizes how his viral video-making, Kaufman-style performance artist pal Amir Asgharnejad was courted and then dumped for an energy drink company’s “edgy” ad campaign, and in doing so, he blurs the line between fiction and truth (even pulling out the frame of reenactment at a couple of key points) in ways that are really sort of thrilling, while trafficking in absurdist comedy and inventive explorations of form. Quietly piercing, riotously funny, and not easily dismissed.

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